Demographics of triathletes

By Skip

Here is something interesting I have found in a study about triathletes the other day.  Never knew this about yourself, did you?  Actually you did but you didn’t realize somebody else was keeping track!

  • ACTIVE
    • Average of $24,408 spent on triathlon related purchases per year
  • AFFLUENT
    • Average HHI: $161,300
    • Median HHI: $122,600
  • CORE
    • Median Age: 40
    • 84% are between 18 and 49
  • EDUCATED
    • 97% have attended college
    • 50% have post-graduate degrees
  • INFLUENTIAL
    • 93% gave triathlon advice in the past year on triathlon-related purchases to an average of 12+ people
  • RESPONSIVE
    • 69% purchased advertised products
    • 61% likely to upgrade to new gear

Source: 2006 Triathlete magazine subscriber study prepared by MRI.

Let’s follow that up with some more specific information.

  • GENDER
    Male ………………………………………………74%
    Female……………………………………………26%
  • HOUSEHOLD
    Married ………………………………………….73%
    Single …………………………………………….27%
    Children 17 or younger …………………….53%
  • OWN/PURCHASE
    Mountain bike ………………………………..64%
    Aerobars ………………………………………..82%
    Race wheels ……………………………………45%
    Cyclometer……………………………………..75%
    Cycling clothing ……………………………..95%
    Heart-rate monitor …………………………..78%
    Sports watch …………………………………..84%
    Swimming accessories …………………….92%
    Sports sunglasses (non-prescription) ….87%
    Home-exercise equipment ………………..42%
    Kayak…………………………………………….10%
    MP3 player …………………………………….60%
  • PURCHASE HABITS
    Likely to update to newer product ……..61%
  • FITNESS ACTIVITIES
    Health-club participation ………………….79%
    Workouts per week
    Fewer than 10 …………………………………74%
    10-14 …………………………………………….21%
    15-19 ……………………………………………..2%
    20+ ………………………………………………..2%
  • LEVEL OF PARTICIPATION
    Event participation …………….4 to 6 per year
    Beginner ………………………………………….8%
    Fitness/Training……………………………….41%
    Competitive ……………………………………51%
  • RUNNING
    Have run a marathon ……………………………………………………58%
    Have run a half-marathon …………………………………………….71%
    Average number of miles per week ………………………………..20
    Pairs of running shoes owned…………………………………………..4
    Pairs of running shoes purchased …………………………..3 pair/year
  • CYCLING
    Average number of miles per week …………………………………75
    Number of bikes owned ……………………………………………….2.6
    Number of bike shoes owned ……………………………………..2 pair
  • NUTRITION
    Consume sports drinks …………………………………………………89%
    Consume energy bars …………………………………………………..88%
    Consume energy gels ……………………………………………………83%
    Use daily vitamin/mineral supplements ………………………….79%
  • AUTOMOTIVE DEMOGRAPHICS
    Own/lease a vehicle ……………………………………………………..98%
    Median number of vehicles owned ……………………………………3
    Own a car …………………………………………………………………69%
    Own an SUV………………………………………………………………..62%
    Own a pick-up truck …………………………………………………….24%
    Own a van/mini-van …………………………………………………….15%
    Purchased a vehicle in the last 12 months……………………….32%
    Plan to buy/lease a vehicle in the next 12 months …………….26%
    Plan to buy/lease an SUV in the next 12 months ……………..43%
    Plan to buy/lease a car in the next 12 months ………………….45%
    Plan to buy/lease a van/mini-van in the next 12 months…….12%
    Plan to buy/lease a pick-up truck in the next 12 months ……..7%
  • TRAVEL
    Have taken a domestic trip in the last 12 months …………….96%
    Average number of domestic trips taken
    in the last 12 months ……………………………………………………….9
    Average domestic length of stay ……………………………….8.5 days
    Have taken a foreign trip in the last 3 years……………………..68%
    Average number of foreign trips taken
    in the last 3 years……………………………………………………………..4
  • COMPUTER/INTERNET
    Households that own personal computer …………………………97%
    Use Internet daily ……………………………………………………….100%

We are a pretty profitable group of people, aren’t we?

Filed in: Biking, Gadgets, Running, Swimming, Triathlon • Saturday, November 13th, 2010

Comments


What a great post!!! Lol, I fit in several areas to the T. Interesting to say the least…and I thought I was all alone in my behaviors.


It, it is kind of good to know it is not just me :) Gives some new justification to what I do.


There is no way that amount spent on average per year is right…◦Average of $24,408 spent on triathlon related purchases per year. Even if you throw in travel, lodging and others. I did 6 events this year, 4 Tri’s and didn’t exceed $300 on shoes, let alone other things. The thing I bought most of were spare tubes (3 flats this year). Are you sure you didn’t misplace a decimal there? Or perhaps it’s a lifetime thing. I’m nowhere near that, but could get close in my lifetime.


That does seem rather high. I just cut and pasted the info as I found it. Now you have me curious…. I am going to look around to verify this number with other studies done.


Great informative post Skip! I’m doing a research on the triathletes’ demographics and I would love to see your sources! Thank you.


Philippe, that came from an article I was reading and comes from a 2006 Triathlete magazine subscriber study prepared by MRI.

 

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