Demographics of triathletes
Here is something interesting I have found in a study about triathletes the other day. Never knew this about yourself, did you? Actually you did but you didn’t realize somebody else was keeping track!
- ACTIVE
- Average of $24,408 spent on triathlon related purchases per year
- AFFLUENT
- Average HHI: $161,300
- Median HHI: $122,600
- CORE
- Median Age: 40
- 84% are between 18 and 49
- EDUCATED
- 97% have attended college
- 50% have post-graduate degrees
- INFLUENTIAL
- 93% gave triathlon advice in the past year on triathlon-related purchases to an average of 12+ people
- RESPONSIVE
- 69% purchased advertised products
- 61% likely to upgrade to new gear
Source: 2006 Triathlete magazine subscriber study prepared by MRI.
Let’s follow that up with some more specific information.
- GENDER
Male ………………………………………………74%
Female……………………………………………26%
- HOUSEHOLD
Married ………………………………………….73%
Single …………………………………………….27%
Children 17 or younger …………………….53%
- OWN/PURCHASE
Mountain bike ………………………………..64%
Aerobars ………………………………………..82%
Race wheels ……………………………………45%
Cyclometer……………………………………..75%
Cycling clothing ……………………………..95%
Heart-rate monitor …………………………..78%
Sports watch …………………………………..84%
Swimming accessories …………………….92%
Sports sunglasses (non-prescription) ….87%
Home-exercise equipment ………………..42%
Kayak…………………………………………….10%
MP3 player …………………………………….60%
- PURCHASE HABITS
Likely to update to newer product ……..61%
- FITNESS ACTIVITIES
Health-club participation ………………….79%
Workouts per week
Fewer than 10 …………………………………74%
10-14 …………………………………………….21%
15-19 ……………………………………………..2%
20+ ………………………………………………..2%
- LEVEL OF PARTICIPATION
Event participation …………….4 to 6 per year
Beginner ………………………………………….8%
Fitness/Training……………………………….41%
Competitive ……………………………………51%
- RUNNING
Have run a marathon ……………………………………………………58%
Have run a half-marathon …………………………………………….71%
Average number of miles per week ………………………………..20
Pairs of running shoes owned…………………………………………..4
Pairs of running shoes purchased …………………………..3 pair/year
- CYCLING
Average number of miles per week …………………………………75
Number of bikes owned ……………………………………………….2.6
Number of bike shoes owned ……………………………………..2 pair
- NUTRITION
Consume sports drinks …………………………………………………89%
Consume energy bars …………………………………………………..88%
Consume energy gels ……………………………………………………83%
Use daily vitamin/mineral supplements ………………………….79%
- AUTOMOTIVE DEMOGRAPHICS
Own/lease a vehicle ……………………………………………………..98%
Median number of vehicles owned ……………………………………3
Own a car …………………………………………………………………69%
Own an SUV………………………………………………………………..62%
Own a pick-up truck …………………………………………………….24%
Own a van/mini-van …………………………………………………….15%
Purchased a vehicle in the last 12 months……………………….32%
Plan to buy/lease a vehicle in the next 12 months …………….26%
Plan to buy/lease an SUV in the next 12 months ……………..43%
Plan to buy/lease a car in the next 12 months ………………….45%
Plan to buy/lease a van/mini-van in the next 12 months…….12%
Plan to buy/lease a pick-up truck in the next 12 months ……..7%
- TRAVEL
Have taken a domestic trip in the last 12 months …………….96%
Average number of domestic trips taken
in the last 12 months ……………………………………………………….9
Average domestic length of stay ……………………………….8.5 days
Have taken a foreign trip in the last 3 years……………………..68%
Average number of foreign trips taken
in the last 3 years……………………………………………………………..4
- COMPUTER/INTERNET
Households that own personal computer …………………………97%
Use Internet daily ……………………………………………………….100%
We are a pretty profitable group of people, aren’t we?
If you liked that post, then try these...
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Comments
What a great post!!! Lol, I fit in several areas to the T. Interesting to say the least…and I thought I was all alone in my behaviors.
It, it is kind of good to know it is not just me
Gives some new justification to what I do.
There is no way that amount spent on average per year is right…◦Average of $24,408 spent on triathlon related purchases per year. Even if you throw in travel, lodging and others. I did 6 events this year, 4 Tri’s and didn’t exceed $300 on shoes, let alone other things. The thing I bought most of were spare tubes (3 flats this year). Are you sure you didn’t misplace a decimal there? Or perhaps it’s a lifetime thing. I’m nowhere near that, but could get close in my lifetime.
That does seem rather high. I just cut and pasted the info as I found it. Now you have me curious…. I am going to look around to verify this number with other studies done.
Great informative post Skip! I’m doing a research on the triathletes’ demographics and I would love to see your sources! Thank you.
Philippe, that came from an article I was reading and comes from a 2006 Triathlete magazine subscriber study prepared by MRI.
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